The 175 Method — Business Snapshot

Prepared by Cocan Media · updated July 31, 2026

The headline numbers
Growth

Revenue over time

New students

Ads performance
Efficiency trend — full campaign history

Ad spend by week

Scaled ~5× as the funnel proved out.

Cost per lead

~$1 at launch → ~$4 at scale — normal, and the target for the next reset.

Click-through rate

Softening as the top creative matures — new creative refreshes it.

The funnel & the warm audience

Your funnel

Warm audience ready to convert

People who already opted in — reaching them again costs almost nothing.

Registered · haven't watched
A re-engagement push can pull many of these in.
Watched · didn't enroll
The warmest group — perfect for the price-change offer.